I’m Olga. I love understanding how things grow. And building them.
I’ve spent ten years working in marketing and growth, across teams and companies where I learned to look at the whole business: from how people find you to what happens when they discover a product, and why they decide to stay. Today, I bring that experience together with entrepreneurship, content creation, and AI applied to real work.
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Before working for myself, I learned growth from the inside.
For around ten years, I was part of different marketing and growth teams. I worked in corporate settings, agencies, and digital companies, on projects spanning acquisition, activation, communications, product experience, and business results.
That experience taught me that growth isn’t about doing more marketing or chasing vanity metrics.
The answer may lie in improving an acquisition channel, onboarding, messaging, conversion, or even the product itself.
While working for other companies, I was building something of my own, too.
I’ve never waited for a project to be perfect before trying it out. For years, I grew my professional presence alongside my work: sharing what I was learning, writing, creating content, and connecting with people who also wanted to build something of their own. That personal brand opened conversations, collaborations, and opportunities that became a real part of my business.
So when I talk about content, audiences, or attracting customers, I’m not speaking from theory alone. I know what it’s like to sit down and create, to publish when nobody knows you yet, to experiment, and to discover what builds trust, leads, and customers.
In 2022, I turned that experience into my own business.
That’s when I started working independently and created Growth Boutique. I help companies find growth opportunities through digital marketing, experimentation, and product improvements. I’ve worked with clients in Spain, the United States, and other markets, always tailoring the strategy to their situation, product, and goals.
At the same time, I developed another side of my work that I love: helping entrepreneurs, creators, and independent professionals build a business around what they know how to do. The context may change, but the question stays the same: how do we turn an opportunity into a system that really works?
Growth Boutique
Growth strategy, acquisition, activation, conversion, experimentation, and product improvement opportunities for businesses looking to move the metrics that matter.
Are you a company? Let's talk through Growth Boutique ↗Growth for entrepreneurs
Olga de Andrés
Business strategy, positioning, offers, numbers, content, customer acquisition, and sustainable systems for people building something of their own.
Work with me →To me, growth isn’t about growing for growth’s sake.
It means combining curiosity, analysis, and experimentation to find real opportunities. Looking at the whole journey: from how someone discovers a brand to how they start using a product, become a customer, and decide to come back. It means working with hypotheses, measuring, learning, and changing what isn’t working. And knowing when a metric isn’t worth chasing.
AI has changed the tools I use. Not the way I think.
Today, I use AI to research, document, organize information, create resources, and design processes. It helps me test ideas faster and spend time on what adds value: understanding the business, asking good questions, and making decisions. But a tool can’t replace a strategy. That’s why I’m interested in teaching people to use AI thoughtfully, in line with real goals, processes, and needs.
I also run my own experiments in public.
Emprende en Remoto, my YouTube channel, and Growth y Vida are spaces where I learn, talk, and share what I’m discovering about growth, marketing, artificial intelligence, brands, and entrepreneurial life. They’re all in Spanish. I also love creating gatherings, workshops, and experiences where connections can happen beyond a screen.
If you want to build something with strategy, we have plenty to talk about.
Whether you’re shaping your first business or bringing more structure to an existing one, I’d love to understand what you want to achieve and which decisions could help you get there. And if you lead a company and need a growth strategy, you can find me at Growth Boutique.